As designers in fashion and apparel, it's easy to get swept away with the product development process and neglect other areas of your business outside of design, one crucial one being your sales. Building a good foundation for your sales process with a tailored customer relationship management (CRM) will help stay organized with all your customers by automating and managing your sales & marketing efforts.
There are many CRM platforms available in the market however using one that is customized for the fashion and apparel market such as ShowroomHQ will give you more bang for your bucks! ShowroomHQ offers modules for collection building, online ordering and email marketing which all ties in seamlessly with the main CRM feature.
Unique Nuances of the Fashion Design Industry That You Need Your CRM to Deliver On
Collections & Linesheet Presentations
With the ability to add products into your CRM software, you will have a record of your customers' order history. Look for a system that allows you to easily import your products with a spreadsheet. This will speed up the collection building time. ShowroomHQ automatically generates branded line sheets that you can send to customers.
Online Ordering System
The wholesale buying experience can be extended beyond the in-person tradeshows and showroom appointments. Look for a CRM with the ability to connect to an ordering portal for your customers to browse and place orders. This gives your customers access to your products 24/7. By bringing the buying experience into an integrated CRM system, you'll build a strong base of informed, engaged, and loyal customers who look forward to buying from you every season.
While your CRM software and email marketing software can be separate, having it integrated into an all-in-one software makes it easier to fully take advantage of the data already available from your CRM. Using these tools together can help you create targeted, personalized campaigns, and gives you the ability to easily track customer engagement. Your email correspondences are linked to customer's profiles so that you can instantly see when a customer has been contacted and by whom.
ShowroomHQ's unique email module ties in your collection with your marketing messages by enabling you to add your products into your revenue-generating email campaigns.
Why Choose ShowroomHQ
Unlike any other CRM on the market, ShowroomHQ delivers what fashion design agencies need to manage relationships with vendors and clients. View more about ShowroomHQ’s CRM software and feel free to contact us anytime to schedule a demo.