In today’s fiercely competitive landscape, a good customer relationship management (CRM) software plays a critical role in your sales strategy by offering you tools to retain happy customers.
According to Harvard Business Review, it is 5 to 25 times less expensive to keep current customers happy than to acquire new ones. To retain customers, a company has to keep them engaged in order to in increase customer loyalty and reduce churn. Gain a competitive edge with a reliable CRM software to help maintain and build upon those relationships so that it's mutually beneficial to your business and your customers.
Key Ways The Right CRM Software Can Help Brands Maintain and Even Grow Sales in a Challenging Economy
Let's dive into how a CRM can help you keep loyal customers happy. With transparency into customer histories, purchase orders and communication, the low cost of investing in a CRM software now will help ensure your sales team has the tools to succeed paying you bigger dividends well into the future.
1. Strengthen customer relationships with data
With data on hand that gives you an instant overview of all your communication with your customer, you'll have a deeper understanding of their business to help you move forward with future interactions.
A CRM will allow you to explore opportunities to help your customer overcome their challenges and reach their goals. Use the CRM's note taking feature to document the exchanges to help keep the flow of future communication consistent. Once you're able to understand your customer's needs, you'll be suited to offer the best recommendations of products or services.
2. Reduce churn with personalized support
If consistent and excellent customer service is not your top priority, you will quickly find yourself losing customers to your competitors.
Re-engage your active and inactive customers with personalized communication and email marketing tools. CRM software offers bulk email capability allowing you to target your base with the correct messaging. Set up task reminders to help you stay organized and ensure follow-ups are done in a timely manner.
As your business grows in size, it can become quite difficult to keep track of all your customer's details without a CRM platform. Having the system in place helps you scale your relationships on a 1-to-1 basis.
3. Improve sales efficiency with engagement
One of the most easiest way to increase profit is to engage repeat customers. Your current customers are more familiar with your products or services than new prospects making it easier to upsell new offerings and add-ons.
Use the CRM's analytics feature to find your most profitable customers so you can offer incentives or perks to entice them to increase their purchases. This will benefit your company by focusing your time and resources to those who can offer the biggest potential for return.
Keep existing customers interested in your products by continually engaging with them thru useful email marketing tools offered in a CRM. As you collect data about your customer, you can fine-tune the messages you send to keep their attention. Employ the CRM's order history to review your buyer's past purchases to help suggest products that would suit their stores.
Why Choose ShowroomHQ
ShowroomHQ is the CRM you can trust to help you keep customers and even increase retail sales despite any uncertainty in the economic environment. View more about ShowroomHQ’s CRM software and feel free to contact us anytime to schedule a consultation.